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🔒 Privacy Policy

Last Updated: June 6, 2026 | Effective Date: June 6, 2026

1. Introduction

Welcome to Hoppy Highway ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application Hoppy Highway (the "App"), available on Google Play Store.

We are committed to protecting the privacy of all users, especially children under the age of 13. This policy is designed to comply with applicable laws including COPPA (U.S.), GDPR (EU/UK), CalOPPA (California), and Google Play's Families Policy.

2. Information We Collect

2.1 Information You Provide Voluntarily

• Player Name/Nickname: You may choose a display name for leaderboards. This is optional and can be anonymous.
• Game Progress: Your high scores, unlocked characters, and achievements are stored locally on your device.
• Support Requests: If you contact us for support, we may collect your email address and message content.

2.2 Automatically Collected Information

• Device Information: Device type, operating system version, and unique device identifiers (for app functionality and crash reporting).
• Usage Data: Gameplay statistics, session duration, and feature usage (anonymized and aggregated).
• Crash Logs: Technical data to help us fix bugs and improve performance.
• IP Address: Collected automatically for security and fraud prevention.

2.3 Information We Do NOT Collect

3. How We Use Your Information

We use the collected information for the following purposes:

• Game Functionality: To operate and maintain the game, save progress, and sync across devices.
• Improvement: To analyze gameplay patterns and improve game features and user experience.
• Advertising: To display non-personalized ads through Google AdMob (see Section 6).
• Security: To detect and prevent fraud, abuse, and technical issues.
• Support: To respond to your inquiries and provide customer service.
• Legal Compliance: To comply with applicable laws and regulations.

4. Children's Privacy (COPPA Compliance)

4.1 Parental Consent

Before any child under 13 can use features that might collect personal information, we require verifiable parental consent. Parents can:

• Review their child's information by contacting us at support@crossy-road-game-app.web.app/
• Request deletion of their child's data
• Refuse further collection or use of their child's information

4.2 What We Do for Child Users

• We do not knowingly collect personal information from children under 13 without parental consent.
• All advertising shown to child users is strictly non-personalized and context-based only.
• We do not use behavioral advertising or interest-based targeting for users identified as under 13.
• Social features and external links are disabled or heavily restricted for child accounts.
• We do not allow third-party plugins that collect data from children.

4.3 If We Discover Unauthorized Collection

If we become aware that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will delete that information as quickly as possible. Parents who believe their child has provided us with personal information without consent should contact us immediately at support@hoppyhighway.com.

5. GDPR Compliance (EU/UK Users)

If you are located in the European Union or United Kingdom, the following rights apply to you under GDPR:

• Right to Access: You can request a copy of all personal data we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): You can request deletion of your personal data.
• Right to Restrict Processing: You can request that we limit how we use your data.
• Right to Data Portability: You can request your data in a machine-readable format.
• Right to Object: You can object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: You can withdraw consent for data processing at any time.

To exercise any of these rights, please contact us at support@crossy-road-game-app.web.app/. We will respond within 30 days.

6. Advertising (AdMob)

6.1 Types of Ads We Show

• Non-Personalized Ads: For all users, especially children, we serve non-personalized ads only. These ads are based on the context of the app, not on user behavior or personal data.
• No Behavioral Advertising: We do not serve behavioral or interest-based advertising to any user, in compliance with COPPA and our commitment to child safety.

6.2 Data Collection by AdMob

Google AdMob may collect and use the following data for ad serving:

• Device identifiers (such as Advertising ID)
• IP address
• General location (country/region level, not precise GPS)
• App usage data related to ad interactions

AdMob uses this data to serve ads, measure ad performance, and prevent fraud. For more information, please review Google's Privacy Policy and AdMob Policies.

6.3 Opt-Out Options

• Android Users: You can reset your Advertising ID or opt out of personalized ads in your device settings: Settings → Google → Ads → Opt out of Ads Personalization
• Google Ad Settings: Visit Google Ad Settings to manage your ad preferences.

7. Data Sharing and Third Parties

We do not sell, trade, or rent your personal information to third parties. We may share data only in the following circumstances:

• Service Providers: We use trusted third-party services (Google AdMob, Google Analytics, Firebase) to operate our app. These providers are bound by strict confidentiality agreements.
• Legal Requirements: We may disclose information if required by law, court order, or governmental regulation.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the business assets.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit using SSL/TLS protocols
• Secure cloud storage with access controls
• Regular security audits and vulnerability assessments
• Limited access to personal data by authorized personnel only

While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

9. Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Game Data: Stored on your device until you uninstall the app or clear data.
• Cloud Backups: Retained for 12 months after last activity, then anonymized or deleted.
• Support Correspondence: Retained for 2 years for quality assurance.
• Analytics Data: Anonymized after 26 months in accordance with Google Analytics policies.

10. Your Choices and Rights

You have control over your information:

• Account Deletion: You can request deletion of your account and all associated data by contacting us or using the in-app settings.
• Data Export: Request a copy of your data at any time.
• Ad Preferences: Adjust your ad personalization settings in your device settings.
• Push Notifications: You can disable notifications in your device settings or in-app.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. These countries may have different data protection laws. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data during international transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date at the top
• Showing an in-app notification for material changes
• Requiring renewed consent where required by law

We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Google Play Families Policy

Hoppy Highway complies with Google Play's Families Policy:

• Our app is rated as appropriate for children and families.
• All content is suitable for all ages with no mature or inappropriate material.
• We do not include ads that are inappropriate for children.
• In-app purchases, if any, require authentication and are clearly disclosed.
• We do not use manipulative or deceptive design patterns (dark patterns).

© 2026 Hoppy Highway. All rights reserved. | This Privacy Policy is designed to comply with COPPA, GDPR, CalOPPA, and Google Play Policies.